Final Illustrator Logo Assignment

pictographic rough

typographic roughs

combined roughs

combined finals

pictographic finals

typgraphic finals

My company is a clothing brand, the target market are mainly teens. Expression-ate, fierce and bold self assured, is the personality of and style of my company. the main style of my clothing would be very minal, mostly black white and baige colours. 

I choose the tiger because i think it best represents the personality of my company. tigers are very firce they hunt for food, they are feared by many animals and are very bold and strong. 

I chose to make my lines very straight and bold, which shows confiendce, strenght and self assurance. 

   I kept the colors to a minimal to fit the style of my company, i used very little color to be formal and edgy.

I used the square shape to frame my tiger, because it made the logo look very complete and pulled together. Also since my tiger was cut off from the bottom i had to find a way to work around it.

The outter frame is where the eye goes to first, becasue it is the most bold, then it draws into the square twoard the tiger which is a very detailed and thin lines. Also since the frame is the largest of the entire logo then it gets smaller in the inside.

In my logo i used alot of contrast, i used thicker frame on the outter side, and thinner on the inside. I used black and white beause they are opposites and i used the color peach. Beacuse the tiger has curved lines i used straight lines around it. 

Some of the challenges i faced while using illustrator were, the pen tool, filling the colour and layering. I over came these challenges by learning the key board short cuts and organizing my layers.

I learned how to use Adobe Illistrator, how easy it is to make a logo, and how to personalize your work in a way you want.